Courses

Skill Development

Public Relations in Digital Age 

Course
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  • Icon Duration: 3 hrs
  • Icon Skill: Crisis communication, Data-driven social media strategy, Event planning and coordination, Effective virtual communication, Virtual reality and augmented reality(VR)(AR), Critical thinking, Decision-making
  • Icon Certification: Reliance Foundation and NSDC
  • Icon Credit: 2
  • Icon Level: Beginner
  • Icon Eligibility: Graduate
  • Icon Status: Not Started
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Public Relations in Digital Age

This course equips learners with the knowledge and skills necessary to excel in Public Relations (PR) within the dynamic online landscape.

It delves into the core elements of digital PR, including building and engaging online communities, crafting effective content strategies, and measuring campaign success. Learners will explore strategies for navigating crises and maximising opportunities through digital events. The course also examines the latest technologies, such as Artificial Intelligence (AI) and Virtual Reality (VR), in PR, while emphasising the ethical considerations of using these tools.

Module 1: Foundations of Digital PR
Module 2: Crisis Communication & Event Planning for Digital PR
Module 3: Emerging Technologies and Ethics in PR